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Promotion and advertising

Why do you need to promote your site

The most important aim of any site is to get as many site visitors as possible and to  make a profit. It may be done by different methods, e.g. by converting visitors into customers, users’ registration, etc. That is why just to create a web site and make it work is not enough. It is necessary to use comprehensive approach working on its promotion. Site promotion and contextual advertising are powerful tools to make people use your web site. Let’s consider them in details.

SEO (Search engine optimization)

SEO (Search engine optimization) is used to improve the visibility of a website in a search engine’s unpaid results, e.g. searching with Google or Yandex.  The result of search engine optimization will be your site in top 10, and later, probably, even top 1.

SEO is a long-term process and depends on a lot of factors, one of those is your competitors. The less competitors you have in your sphere, the easier is to get top-positions.

If we compare site promotion in Khabarovsk and in the western part of the country, e.g. in Moscow , no doubt it is easier, less expensive to get promotion in Khabarovsk, and it takes less time.

To attract more visitors to your web site, our specialists do the following:

  1. First of all, it is necessary to conduct a site audit in order to get recommendations for its further development and promotion.
  2. The important thing in SEO is the building of the semantic kernel of the site. SEO-specialist chooses key-words which are frequently used in a certain subject field. These words used on your site will make it appear on a search engine results page.
  3. The optimization of web-site content and structure is necessary to link all site pages by hyperlinks, and it makes site structure easy to comprehend not only for robots, but also users.
  4. Writing unique textual content lets a web site become top site faster. If texts are written especially for your project, and its uniqueness is more than 75% , it will help promotion.

A web site registration in search systems, registration in catalogs, link baiting (link baiting is a tool many bloggers and businesses use to increase the number of inbound links pointing to their website across the world wide web), the activation of a visitor monitoring system, contextual and media advertising are included in promotion service.

Contextual advertising

Contextual advertising makes your web site be on Yandex or Google top pages even on the first day of its use. It is a very short-term and effective means of promotion because such advertising is shown to the users who were searching for a certain product. Contextual advertising is aimed at certain users who are searching for something at the moment. The advantage of such advertising is its cost. You pay just for users’ clicks, for their redirection to your web site. You do not have to pay for the advertising which may, or may not be seen. And you also exclude the people who are not your target audience.

Media advertising

Media advertising is an advertising textual-graphic block placed on different Internet sources. Such type of advertising attracts a user, and he clicks on your site. Advertising placed on web sites differs from advertising in print media in just hyperlinks and animation.

SMM (Social media marketing)

SMM (Social media marketing) is the increase of your site visitors by means of promotion in social networks. Usually, thanks to social networks, people spread content without a manager. Messages in social sites are considered to be more trustworthy because users distribute them themselves.

Copywriting (texts and articles for sites)

A good copywriting is the key of success, because it is easier to appeal to a person by means of words. Nowadays ordinary articles on sites are boring. The buyer has become critical and distrustful. To make a person click the button ”order” on your web site is not an easy task. Selling texts help to do it. We know how to make an effective trigger or write the right offer.

If you still have some questions concerning this interesting theme, we are glad to invite you for a further discussion in informal atmosphere. Wish you only top positions!